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How Much Do Social Media Managers Make?

You've probably heard about the trending job of social media managers, and you may be wondering "How much do social media managers even make? In this article, we'll tell you everything you need to know about the job and its prospect for the future so you can make a better decision for yourself.

Social media managers are responsible for managing and overseeing a company’s social media presence. They create content, monitor engagement, and analyze performance to ensure that the brand is effectively reaching its target audience.

Social media management has become an essential part of any business strategy as it allows companies to build relationships with customers, increase brand awareness, and drive sales. As such, many organizations are looking to hire qualified social media professionals who can help them reach their goals through effective social media marketing strategies.

The purpose of this blog post is to provide an in-depth look at the salaries of social media managers across different countries and industries. We will discuss factors that influence salary ranges such as geographic location, years of experience, education level, industry type, and size of company.

Additionally, we will provide average salary ranges based on experience levels as well as comparisons between different industries in the United States (US), the United Kingdom (UK), and Canada (CA).

Factors That Influence Social Media Manager Salaries

There are several factors that can affect how much a social media manager earns, including geographic location, years of experience in the field, education level or certifications held by the individual, and industry type or size of the company they work for:

1) Geographic Location:

The cost of living varies greatly from country to country, which affects what employers are willing to pay their employees. Therefore, salaries for social media managers may differ depending on where they live or work in each country.

US cities like New York City tend to have higher wages than rural areas, while UK cities like London offer some of the highest wages in Europe compared with other parts of Britain. Similarly, Canadian cities like Toronto typically will offer higher wages than smaller towns or villages throughout Canada due mainly to increased competition among employers for skilled workers there.

2) Years Of Experience:

Generally speaking, those with more experience earn more money than those just starting out. According to Payscale, entry-level positions start around $37k per year, whereas mid-level positions range from $55k-$83k annually. Likewise, UK figures show similar trends with entry-level jobs paying £19k rising up towards £39k+ once individuals gain 5+ years’ worth of professional expertise under their belt.

3) Education & Certifications:

Having additional qualifications, such as a degree related specifically to digital marketing or holding certain certifications, can also lead people toward earning higher salaries. In both US & UK surveys conducted by PayScale, having either one could potentially add thousands onto annual incomes when compared against someone without these credentials.

4) Industry Type & Company Size:

Different types of businesses require different skill sets, so naturally, this impacts how much they pay their staff. Larger corporations often offer bigger packages because they need experienced professionals capable of handling complex tasks, whereas smaller firms may not be able to offer the same kind of incentives but still need competent personnel nonetheless.

Additionally, certain sectors such as finance/banking usually command better salaries than say the retail/hospitality sector due to the nature of the high risk associated with working in these environments.

Average Salaries For Social Media Managers

Now let's take a closer look at the actual median salary numbers based on all the above-mentioned criteria, starting off firstly with comparing averages across three countries surveyed – USA ($54K), UK (£25K), & CA ($68K):

In terms of the USA, the overall median wage stands at $54K per annum; however, regional differences exist as well. For example, California offers slightly higher rates, while Massachusetts pays on the lower end of the scale.

Similarly, the British Isles show a similar pattern, whereby Londoners receive the highest remuneration package among the rest of England, Wales, Scotland, Ireland, etc.

Finally, Canadian survey results indicate a general consensus of around C$68K annually, though provinces vary significantly. Ontario and British Columbia are leaders in the highest pay rates for the role of a social media manager.

When we compare the difference between small, medium, and large-sized companies when it comes to deciding on employee compensation packages, bigger outfits fork out greater sums of cash in order to retain top talent, especially if the said organization operates in multiple markets globally, thus necessitating extra resources to manage campaigns accordingly.

In contrast, smaller enterprises are likely to settle for lesser amounts, even if the candidate possesses an impressive resume simply because they lack funds to match competitors' offerings.

All things considered, there is no single answer to the question "how much would I make as a social media manager?" since numerous variables come into play before making a final decision.

Other Forms Of Compensation Beyond Salary:

When discussing compensation packages, there are often many different elements beyond just base pay that should be taken into consideration by potential employers when hiring new staff members or freelancers alike.

Benefits packages can include things like health insurance coverage, which can add up quickly if you don’t already have access through another source, vacation time, sick days, retirement plans, flexible hours, etc.

Bonuses and incentives may also be offered by certain employers, either based on performance metrics achieved over time periods set out by management teams or simply given out randomly throughout any given year.

These could take the form of cash payments directly deposited into bank accounts, along with gift cards/vouchers redeemable at retailers' online & offline stores across various countries worldwide too.

Future Trends For Social Media Managers

Here are some of the future trends for social media managers:

Focus on video content:

The popularity of video content on social media platforms has been on the rise, and it is expected to continue in the future. Social media managers will need to focus on creating compelling video content that engages their target audience.


Consumers expect personalized experiences from brands, and social media managers will need to tailor their social media strategies to meet this demand. This can include using chatbots, creating personalized content, and responding to comments and messages in a personalized way.

Influencer marketing:

Influencer marketing has become a popular way for brands to reach their target audience, and social media managers will need to stay up-to-date on the latest trends and best practices in this area.

Augmented reality:

With the growing popularity of augmented reality, social media managers will need to find ways to incorporate AR into their social media strategies. This can include creating AR filters, using AR in advertising campaigns, and more.

Data analysis:

Data analysis is crucial for social media managers to measure the success of their social media strategies and make informed decisions. In the future, social media managers will need to have a deeper understanding of data analysis and be able to use data to inform their strategies.

Privacy and security:

As social media platforms face increased scrutiny around data privacy and security, social media managers will need to ensure that they are following best practices and staying up-to-date on any changes to regulations.


In conclusion, social media is constantly evolving, and social media managers will need to stay up-to-date on the latest trends and best practices to succeed.

As the demand for social media professionals continues to grow, social media managers must stay up to date with future trends such as the focus on video content, the rise of augmented reality, and the use of chatbots to engage with customers. Ultimately, social media management is a rewarding career path with great potential for growth and success.

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